Marketing Data Platform

Database Marketing Analytics

Software Engineer & Data EngineerSoftware Engineer & Data Engineer at Card Business Division / PT. Bank Negara Indonesia (Persero) Tbk.Jan 2023 - Apr 2025

Developed and maintained an enterprise analytics platform that consolidated customer, transaction, and financial data into interactive dashboards for marketing and portfolio management.

Project Detail

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Marketing Analytics Home

ENR Dashboard

SV MCC Graph

Portfolio Attrition

Merchant Inquiry

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Case Study Notes

What this project proves.

01

Built KPI dashboards covering customer acquisition, transaction volume, ENR, installments, and merchant analytics.

02

Integrated multiple enterprise data sources into a centralized analytics platform.

03

Enabled business users to make faster data-driven marketing and financial decisions through interactive reporting.

Database Marketing Analytics

Screenshot walkthrough.

What this project proves.

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