Customer Journey Analytics
Cust Activation Campaign & Customer Journey Monitoring
Built a customer journey analytics platform that monitors the complete lifecycle of credit cards from issuance through activation and transaction activity.
Customer Journey Analytics
Built a customer journey analytics platform that monitors the complete lifecycle of credit cards from issuance through activation and transaction activity.
Case Study Notes
Developed end-to-end customer journey tracking from card issuance to first and last transactions.
Automated backend data processing using Python to synchronize customer activity across banking systems.
Integrated multiple internal services through REST APIs to support personalized activation campaigns and business analytics.